
Image: Pilgrim Studios
In June, we posted about two fake documentaries about mermaids, aired by the Animal Planet, which is owned by the Discovery Channel. Despite being presented as fact, the mermaid documentaries were entirely fictional. There was a brief disclaimer in the closing credits, though it seems unlikely that anyone noticed. Apparently, the Discovery Channel is perfectly happy to present fiction as fact if it helps in the ratings. Recently, they were at it again with their presentation of “Megalodon: The Monster Shark Lives” another wholly fictional “documentary” which suggests that the long extinct giant shark, megalodon, which lived approximately 28 to 1.5 million years ago, is still swimming around in the ocean attacking fishing boats and what not.
The fictional “documentary” kicked off the ever popular Discovery Channel “Shark Week” and got the highest ratings ever for a Shark Week episode, 4.8 million viewers and a 2.6 rating with adults 25-54. Then something very interesting happened. The internet erupted in a feeding frenzy of angry viewers, stirring up the world of social media like sharks around a chum bucket. Apparently many Shark Week fans are really interested in sharks, real sharks, not badly produced fantasy sharks, so when Discovery Channel broadcasts this sort of fiction with actors standing in for scientists and fake press conferences about shark attacks that never took place, many viewers were annoyed, angry, pissed off, really not happy.